The Knowledge Exchange / Customer Intelligence / Martin Brennan, Customer Insight Manager, Permanent TSB

Martin Brennan

Martin Brennan, Customer Insight Manager, Permanent TSB

How marketing analytics works for banks

Marketing Analytics and the Data-Driven Evolution of Marketing

Martin Brennan, Customer Insight Manager with Permanent TSB, on how analytics increased the bank’s marketing effectiveness by aligning offers more closely with the customer’s wants and needs.

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How marketing analytics works for banks

How new payment options can drive revenue

Bankers often use marketing analytics to figure out how to sell their products and services. But, how much more successful would you be if you used marketing analytics to learn what products and services your customer wants – and then create them?

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