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Adele Sweetwood

Adele Sweetwood, VP of SAS Americas Marketing

Adele Sweetwood is vice-president of Americas marketing and support at SAS. She is responsible for directing interactive marketing plans and investments with a focus on increasing and protecting revenue.

Marketing analytics and the data-driven evolution of marketing

Marketing Analytics and the Data-Driven Evolution of Marketing

Advanced marketing analytics is the way forward — here’s how to ensure you won’t be left behind.

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6 tips to building an analytical culture in marketing

Adele Sweetwood, VP of SAS Americas Marketing

If you want to deliver value with tangible results, you need to build an analytical culture says SAS VP of SAS Americas Marketing Adele Sweetwood. Here are six tips to get you started.

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