Company culture plays a big part in analytical success as a lack of collaboration across an organization can predestine lack luster results. Collaboration, particularly in the area of data management, is essential in an effective analytics strategy.
According to a recent survey conducted by SAS and Accenture, having access to the required data and collaboration difficulties (these often go hand in hand) are more prevalent among larger organizations – those of $5 billion or more in revenue – than in their smaller counterparts. As businesses increase in size, their data becomes more dispersed, silos are more likely to form and access and collaboration become more difficult.
The lack of an analytics strategy and data quality are cited as the biggest barriers to analytical success, both of which are intrinsic values of culture. Read more in the research findings paper, Getting Your Money’s Worth with Analytics.