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Laura Squier, Sales Engineering Manager, SAS

Laura Squier, Sales Engineering Manager, SAS

Laura Squier is a Sales Engineering Manager at SAS with 15 years of experience helping both public sector and commercial organizations leverage and operationalize analytics for better decision making. Squier provides technical guidance, mentoring, and services support for data mining, forecasting, textual analysis and statistical modeling. She regularly makes training and consulting appearances where she addresses how analytics can be leveraged for fraud detection, collections management, inventory planning, and employee retention. Squier holds a Master’s degree in Mathematical Economics.

The importance of processes and incentives according to “I Love Lucy”

For analytics to work, you must change the process and align incentives

In the final installment of SAS’ Laura Squier’s “Myths and Realities of Successful Analytics” series, she illustrates the importance of changing processes and aligning incentives through a familiar “I Love Lucy” scene.

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What counts as an analytics win?

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Measurement can mean the difference between an analytic win or loss. SAS’ Laura Squier explains why in this post, part of the “Myths and Realities of Successful Analytics” series.

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10 questions to ask before building an analytical model

Describe, predict and prescribe

“When building an analytic model, it’s easy to get caught up in the grandeur of what you might achieve. But enthusiasm won’t replace a rock-solid foundation,” says SAS’ Laura Squier in this post of the the “Myths and Realities of Successful Analytics” series. She gives some advice on how to get started.

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Tips for solving a new analytical problem

Speed to decision making

SAS’ Laura Squier illustrates the importance of phrasing your problem and how it can impact the success of an anayltics project in this installment of the “Myths and Realities of Successful Analytics” series.

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8 professionals you need to build your analytics dream team (cont.)

Laura Squier, Sales Engineering Manager, SAS

In this post in the “Myths and Realities of Successful Analytics” series, SAS’ Laura Squier names the the last four of eight professionals in her analytic dream team–and explains why they’re crucial to the success of any analytic project.

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8 professionals you need to build your analytics dream team

Getting the right data to measure human capital

In this installment of the “Myths and Realities of Successful Analytics” series, SAS’ Laura Squier names the eight professionals in her analytic dream team–and explains why they’re crucial to the success of any analytic project.

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It takes more than a few data scientists to make analytics successful

Laura Squier, Sales Engineering Manager, SAS

In SAS’ Laura Squier’s “Myths and Realities of Successful Analytics” series, she busts the myths surrounding data scientists and explains how businesses can build successful analytics solutions.

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