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Demystifying Price Optimization: A Revenue Manager’s Guide

About this paper

How is price optimization different from revenue management? The answer relates to the evolution of revenue management practices and the actual definition of revenue management. As this paper shows, today's travel and hospitality marketplace encompasses aspects of both revenue management and price optimization. To give revenue managers in the services industry the best possible results, SAS recommend an analytical approach that takes into account both revenue management and price optimization techniques.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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