Industries / Travel & Transportation

Dynamic Pricing and Revenue Optimization

Revenue management has enabled companies to turn disparate information into tactical intelligence, allowing them to optimize revenue and profit. Now, an evolution is needed to move into the realm of dynamic pricing and revenue optimization. With the growth of hardware, data mining, forecasting and optimization capabilities, there is an opportunity to strategically position your company in the marketplace – allowing you to quickly respond to customers, segments, changes in demand and competitors' actions.

" ... we have far better control over revenue and cost allocations. The SAS system is flexible and we can change reporting procedures as required. We've also reduced the time and administrative effort that's required to produce financial reports."

—Piotr Ikanowicz

Vice President for Finance

LOT Polish Airlines

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How SAS® Can Help 

SAS offers a complete software solution for travel and transportation companies by providing a modular solution that integrates well with existing software and is configured to your organization's requirements. With SAS you can:

  • Create more meaningful customer segments with state-of-the-art data mining tools in an easy-to-use interface.
  • Address forecast performance issues and forecasting complexity using multiple forecasting methods, hierarchical forecasting capabilities, automatic model selection, exception and outlier management, and superior scalability.
  • Forecast demand, bookings, labor and make better marketing decisions using SAS' forecasting and optimization solutions.
  • Obtain feedback on pricing effectiveness by monitoring, tracking and analyzing the performance of marketing and pricing campaigns, as well as how segments and contracts perform in real time.
  • Create better pricing offers with a robust, flexible and interactive platform for determining the optimal pricing strategy by taking into account demand forecasts, market conditions and operating constraints.
  • Clean large data volumes to enable you to access and integrate influential data from rate shopping engines, Web behavior or by benchmarking providers.

How SAS® Is Different 

SAS is your business partner and the SAS product management team holds users meetings, gathers feedback, and develops and refines its solutions in accordance with our customers' needs. Only SAS delivers:

  • Comprehensive data management products that enable you to extract, cleanse, transform, aggregate, load and manage the detailed customer purchase behavior data required for revenue management and price optimization. 
  • Forecasting tools that automatically perform large-scale forecasting tasks typical of the travel and transportation industry to support the detailed and complex demand forecasting process.
  • Operations research modeling and solution techniques that include the latest advancements in mathematical optimization to support revenue- and profit-maximizing pricing strategies.
  • Information delivery software that provides flexibility in how a customer can disseminate information to the masses.
  • Superior scalability and multiple forecasting methods, including hierarchical forecasting capabilities, automatic model selection, exception and outlier management, give you confidence in your demand forecast and pricing strategy.

Related Products and Solutions

SAS® Enterprise Data Integration Server

SAS Enterprise Data Integration Server is a powerful, configurable and comprehensive solution designed for managing big data that can access virtually all data sources; extract, cleanse, transform, conform, aggregate, load and manage data; support data warehousing, migration, synchronization and federation initiatives; support both batch-oriented and real-time master data management solutions; and create real-time data integration services in support of service-oriented architectures.

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SAS® Forecast Server

SAS Forecast Server generates large quantities of forecasts quickly and automatically without the need for human intervention unless so desired. The software automatically chooses the most appropriate forecasting model, optimizes the model parameters and produces the forecasts. Time series data management capabilities are also included. The ability to preprocess transactional data can save organizations significant time and resources, and the unsurpassed scalability of SAS Forecast Server enables your business to operate more efficiently.

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SAS/OR®

SAS/OR software provides a powerful array of optimization, simulation and project scheduling techniques to identify the actions that will produce the best results, while operating within resource limitations and tight restrictions. It enables organizations to consider more alternative actions and scenarios, and determine the best allocation of resources and the best plans for accomplishing goals.

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SAS® Enterprise Miner™

SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on large volumes of data from across the enterprise. It offers a rich, easy-to-use set of integrated capabilities for creating and sharing insights that can be used to drive better decisions. Forward-thinking organizations today are using SAS data mining software to detect fraud, minimize risk, anticipate resource demands, increase response rates for marketing campaigns and curb customer attrition.

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SAS® Text Miner

SAS Text Miner discovers information buried in unstructured text collections, saving time and money by automating the tasks of reading and comprehending electronic text. Analyze legacy data stored in your IT department – and dynamically reach outside to retrieve pertinent, fresh Web content. Through interactive drill-down reporting and visualizations, SAS Text Miner helps you distill insight, grasp topical trends and act on new opportunities more efficiently and with less risk. The software builds on the core data mining solution of SAS® Enterprise Miner™.

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SAS® Financial Management

SAS® Financial Management is a comprehensive solution for enterprise planning, budgeting, consolidation and reporting. With a proprietary calculation engine and accounting logic, this remarkable solution consolidates planning or historical information on demand, ensuring that the latest information is always available for decision makers and regulatory agencies.

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SAS® Profitability Management

SAS Profitability Management provides accurate cost and profit calculations based on the rule-driven allocation of expenses and revenue down to the individual transaction. By providing insight into profitability factors, the solution helps decision makers focus on opportunities for profitability improvement – such as preventing unprofitable customers from destroying up to 400 percent of your net income.

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