Industries / Travel & Transportation

Customer Intelligence

Travel and transportation companies are challenged with finding new customers and earning repeat business in spite of pressures from economic turmoil, rising fuel costs and global events. Airlines want to increase passenger loyalty and profitability while decreasing distribution costs by driving more bookings to their own website. Car rental companies want to enhance the renter experience across channels and brands by better "knowing" the renter at each touch point. Online travel agencies need to attract customers through customer-friendly websites to offer the right products at the right price while keeping pace with the technology demands of the mobile market.

" "We've been able to capitalize on SAS' experience in solving so many different problems in so many industries. This is an unsung asset of SAS that helps creative thinkers apply solutions in new ways to solve challenging problems.""

—Joe Megibow

Vice President and General Manager, Expedia US

Expedia

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How SAS® Can Help 

Moving from frequency-oriented marketing initiatives to more value- or service-oriented initiatives and programs is vital for gaining wallet share in a highly competitive environment. We approach the problem by providing software and services to help you:

  • Create a 360-degree view of the customer by automatically cleansing and consolidating disparate customer data into a single version of the truth.
  • Maximize customer satisfaction using customer data to identify needs and preferences.
  • Increase customer loyalty with predictive analytics to mine customer behavior and identify patterns and trends.
  • Design highly effective promotions using predictive analytics to increase the likelihood of response from targeted segments.
  • Maximize customer profitability by mining customer data to identify cross-sell and up-sell opportunities.
  • Improve your multichannel contact strategy to gain better insights and achieve better marketing performance.
  • Improve marketing ROI by applying mathematical techniques to reveal how to make the most of each customer contact.
  • Understand the impact of online conversations to quickly integrate, analyze and enable organizations to act on online conversations occurring across professional and consumer-generated media sites.
  • Deliver personalized digital content using large-scale, multimedia messaging capabilities within single-channel or multichannel marketing campaigns.
  • Increase the value of your real-time customer interactions strategies to deliver intelligent, real-time recommendations on your website, in call centers and at other touch points.

How SAS® Is Different 

SAS Customer Intelligence is the only integrated marketing/analytics solution with the proven ability to drive more profitable, customer-centered decisions – across your entire organization. SAS Customer Intelligence solutions:

  • Provide superior analytics necessary to gain insights into customer behavior and to find the most profitable growth opportunities.
  • Help you develop a 360-degree view of your customer by consolidating data from various online and offline sources.
  • Provide superior decision engines to invest in the right marketing mix enabling the right marketing action.
  • Maximize cross-business impact with integrated intelligence across channels such as Web, social, mobile and business units.

Related Products and Solutions

SAS® Customer Intelligence

SAS Customer Intelligence provides the most comprehensive suite of analytic marketing solutions, enabling marketing executives to make smarter decisions and solve more business challenges. Only SAS provides the complete set of capabilities needed for a customer-focused marketing process.

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Call us at 1-800-727-0025 (US and Canada) or request more information.