 |
| |
|
|
|
|
SAS® for Mobile Interaction
A foundation for profitable customer management innovation
With the era of mobile marketing still in its infancy, the competitive advantage is going to operators that are taking advantage of the mobile channel to enhance the customer experience. And SAS can help you gain that competitive advantage.
How SAS can help
SAS for Mobile Interaction is a highly flexible solution that combines the capabilities of SAS Digital Marketing and SAS Marketing Automation, enabling you to create targeted campaigns for immediate delivery to a subscriber’s handset. With the solution, you can:
- Track activities and interactively engage customers in real time, using any of their preferred communication channels—including wireless devices.
- Analyze customer response and route to the proper workflow immediately.
- Reduce churn by sending promotional offers, taking advantage of cross-sell and up-sell opportunities, surveying your customer base and providing useful information.
- Keep customer management costs in line with industry margin erosion.
- Cost-effectively improving customer retention while optimizing customer revenue streams.
- Coordinate all actions for optimum management of the total customer experience across the global enterprise.
|
Features
- A highly visual executive dashboard provides high-level, real-time detail.
- A step-by-step campaign flow lets you plan, develop and execute specific campaigns for different customer segments, as well as examine data over time to predict likely customer behaviors.
- An Interactive Commerce Accelerator provides content discovery, pushing relevant new content to customers based on their demographics and personal profiles.
|
Ready to put THE POWER TO KNOW® to work for you?
|
|
Sign up for the SAS Communications, Content & Entertainment e-newsletter
|
|
|
|
Industries
Aerospace
