SAS^® Customer Insight for Retail

Which of your customers have the greatest, or the least, potential to be profitable? For those customers that should be receiving your attention, which factors are most likely to motivate buying? At what price will customers turn away? Which products might they be predisposed to buy together?

Not only are customers becoming more demanding, their interactions with retail sales channels are becoming more complex. The good news is that retailers collect huge amounts of data about customer behavior and transactions every day. The challenge lies in getting a single, accurate view of the customer from this data and analyzing it for behavioral and attitudinal insights that can be used in marketing and merchandise planning decisions.

SAS Customer Insight for Retail helps you answer difficult questions about customers by performing quantitative analysis of customer and transactional data – and using that information to strategically profile and segment customers to predict their future behavior.

Specifically, the solution offers:

• Profiling and segmentation of retail outlets based on transaction history and trade area demographics.
• Profiling and segmentation of customers based on demographic, psychographic and transaction data.
• Market-basket analysis for determining which products are likely to be purchased together.
• Transaction profiling based on transaction value and purchase time.
• Tracking of customer movement between segments.
• Analysis of customer behavior and price sensitivity based on propensity to respond to promotional offers.
• Customized reports of customer data based on a variety of data, including transaction size, transaction value, recency and frequency of visits, items-returned history and overall profitability.

Comprehensive retail intelligence
SAS Customer Insight for Retail is available as part of SAS Retail Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, prebuilt processes, techniques and models, SAS Retail Intelligence Solutions speed up both implementation and results.