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SAS® for Physician Targeting
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Rising-cost pressures, increased regulation and declining sales-force productivity are causing life sciences companies to re-examine the way they target physicians for promotion. Gone are the days of virtually unrestricted access to prescribers. Companies now must ensure that every sales call counts while reducing costs, increasing precision and attaining greater insight into physician prescribing behavior. SAS for Physician Targeting is the answer.
Benefits
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SAS for Physician Targeting lets you implement an iterative, continuous learning model in-house that will bring you greater insight into which physicians are most valuable for your sales strategy. With SAS, you can:
- Better evaluate physicians and implement the most effective targeting strategies using predictive modeling to determine which physicians have greater prescribing potential and to glean high-value physicians from non-target populations.
- Deliver increased profitability from each sales call with a multilevel intelligence layer that predicts a physician’s likelihood to prescribe, profitability, lifetime value and loyalty to your brands.
- Gain intelligence at all levels of granularity using SAS to enhance your targeting practices by mining de-identified prescriber data augmented with other data points to pinpoint prescriber activity and segment accordingly.
- Develop a sustained competitive advantage by bringing physician targeting in-house with predictive modeling that will ensure that your target list remains your intellectual property.
- Achieve significant cost savings and rapid turnaround time by creating an in-house model that ultimately will reduce your reliance on consultancy engagements.
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Features
- Data aggregation and integration. Aggregate information from virtually any source – e.g., prescription, CRM, current targeting data, longitudinal patient data, physician profile data, managed care data, etc.
- Predictive modeling. SAS applies the power of data mining to targeting, enabling you to go beyond deciling and target based on profitability, loyalty and future probability to prescribe.
- Visual business intelligence. Sophisticated data visualization tools enable business analysts to explore and understand targeting like never before.
- "On-demand" version available. For those organizations that find it impractical to develop an advanced targeting solution in-house, SAS subject-matter experts can provide the service through SAS OnDemand: Physician Targeting. This SAS-hosted solution offers repeatability, low risk and fast “time to solution” with minimal investment – plus a comprehensive solution development and deployment program.
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Looking for more information on SAS® for Physician Targeting?
Ready to put THE POWER TO KNOW® to work for you?
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Industries
Aerospace
