Products & Solutions / Life Sciences

SAS® for Physician Targeting

Improving salesforce effectiveness to make every sales call count

Today's pharmaceutical companies face much greater revenue pressures along with more specialized product portfolios that will require changes to the industry's targeting and deployment strategies. These issues, along with declining sales productivity, are causing companies to seek ways to reduce costs, increase precision and attain greater insight into prescribing behavior in order to ensure that every sales call counts. SAS for Physician Targeting lets you implement an iterative, continuous learning model that will bring you greater insight into which physicians are most valuable for your sales strategy.

Benefits

  • Better evaluate physicians, and implement the most effective targeting strategy.
  • Deliver increased profitability from each sales call.
  • Develop a sustained competitive advantage.
  • Achieve significant cost savings and rapid turnaround time.

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Features

  • Data aggregation and integration.
  • Business analytics and predictive modeling.
  • Visual business intelligence.
  • On-demand version available.

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How SAS® Is Different

SAS helps you improve sales effectiveness through more effective targeting and call planning by delivering software and services to help you synthesize all your sales, CRM and other customer data into viable intelligence.

  • Gain full access to your data. Overcome the challenges associated with integrating prescription, CRM, physician, patient or managed care data – plus any other data source that could provide insight into a future targeting strategy.
  • Conduct detailed targeting. Using a broad range of advanced business analytics, SAS for Physician Targeting enables you to:
    • Identify the "diamonds in the rough" – the high-value physicians you previously ignored.
    • Build more effective physician target lists based on brand loyalty, profit potential or lifetime value.
    • Determine the effectiveness of your current strategy, and validate, monitor and measure promotional response on a continuous basis.
    • Create a physician-level call plan with the precise number of details and optional samples per time period.
    • Define the optimal number of sales resources to cover the brands and geographies in your portfolio.
  • Visualize results across the organization. Deliver information to enable decision making through a sales effectiveness dashboard and a suite of reports customized for targeting and call planning. 

Benefits

  • Better evaluate physicians, and implement the most effective targeting strategy. Use predictive modeling to determine which physicians have greater prescribing potential and to glean high-value physicians from nontarget populations.
  • Deliver increased profitability from each sales call. Advanced analytics enable you to predict a physician's likelihood to prescribe, profitability, lifetime value and loyalty to your brands, and you can test, learn and remodel to ensure that your target list remains optimized.
  • Develop a sustained competitive advantage. Implementing a segmentation and call planning analytics competency that offers continuous learning capabilities helps you ensure that your sales effectiveness strategies remain your intellectual property – and a competitive differentiator.
  • Achieve significant cost savings and rapid turnaround time. By creating an analytics competency with SAS, you can ultimately reduce your reliance on consulting engagements, allowing you to implement your response plans ahead of your competitors.

Features

Data aggregation and integration.
  • The solution aggregates information from virtually any source – e.g., prescription, CRM, current targeting data, longitudinal patient data, physician profile data, managed care data, etc.
Business analytics and predictive modeling.
  • SAS applies the power of business analytics and data mining to physician segmentation and call planning, enabling you to go beyond deciling and make salesforce deployment decisions based on profitability, loyalty and future probability to prescribe.
Visual business intelligence.
  • Sophisticated data visualization, including dashboards and reports, enable business analysts to explore and understand targeting and call planning like never before.
On-demand version available.
  • SAS OnDemand: Physician Targeting offers repeatability, low risk and fast implementation with minimal investment – plus a comprehensive solution development and deployment program.

Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.