Industries / Media

SAS® for Media

The media and entertainment industry is witnessing a dramatic shift in entertainment consumption. Consumers are empowered with many television viewing platforms that didn't exist five years ago – including mobile apps on smartphones, tablets and other connected devices. This cross-platform behavior is creating a massive amount of data about consumers. Media companies, agencies and other publishers have the opportunity to take this data and develop a highly intelligent and predictive view of their audiences and customers.

Why SAS®?

Nine of the 10 largest media companies have selected SAS. It is often during times of rapid change and uncertain future that SAS can be of the most value to our customers.


Which Problem Are You Trying to Solve? 

Audience Insights

Capture the true picture of your audience and capitalize on business insights and opportunities.

Advertising Yield

Enable incremental advertising revenue by optimizing pricing, forecasting and advertising inventory delivery.

Media Mix Modeling

Attract the largest possible audience for your content for maximum advertising revenue.

Subscriber Acquisition and Retention

Increase revenue with a subscription-based business model focused on acquisition, customer lifetime value and retention.

Content Analytics

Uncover insights for an on-target content experience for your audience.

Media Solutions

SAS® Intelligent Advertising for Publishers

Today's online publishers face a host of challenges: inventory forecasting, competition for ad dollars, complex technologies and sales performance management. They also need to deliver the best value to their customers – both advertisers and agencies. Plus, there is an increasing need for support for nontraditional advertising methods such as mobile, display and video. All this has to be managed in an industry that is notorious for facing constant change.

What's the key to solving these challenges?
Data. Data integrity and quality leads to complete visibility for your business. That means instantly seeing the value of every product in your inventory, making informed decisions and creating opportunities. SAS Intelligent Advertising for Publishers seamlessly gathers and presents data to enable precision forecasting, decision optimization, inventory management and sales performance reporting.

Read more

ScreenshotView Screenshot

Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.