SAS® for Media
The media and entertainment industry is witnessing a dramatic shift in entertainment consumption. Consumers are empowered with many television viewing platforms that didn't exist five years ago – including mobile apps on smartphones, tablets and other connected devices. This cross-platform behavior is creating a massive amount of data about consumers. Media companies, agencies and other publishers have the opportunity to take this data and develop a highly intelligent and predictive view of their audiences and customers.
Why SAS®?
Nine of the 10 largest media companies have selected SAS. It is often during times of rapid change and uncertain future that SAS can be of the most value to our customers.
Which Problem Are You Trying to Solve?
Audience Insights
Capture the true picture of your audience and capitalize on business insights and opportunities.
Advertising Yield
Enable incremental advertising revenue by optimizing pricing, forecasting and advertising inventory delivery.
Media Mix Modeling
Attract the largest possible audience for your content for maximum advertising revenue.
Subscriber Acquisition and Retention
Increase revenue with a subscription-based business model focused on acquisition, customer lifetime value and retention.
Content Analytics
Uncover insights for an on-target content experience for your audience.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
