SAS^® Marketing Automation for Insurance

Commoditization and technological advancements have opened new options for insurance customers and reduced the cost of switching providers. For insurance companies this trend has led to intense competition and high customer acquisition costs, which, along with rising lapse rates, continue to chip away the bottom line.

In the Spotlight SAS Marketing Automation for Insurance Maximize customer profitability through more effective communications

To succeed, insurance providers must not only improve their ability to retain customers, but find new ways to maximize customer profitability over the life of each customer relationship through effective use of sales channels. To do this, marketers require more precise segmentation and more frequent and sophisticated communications than ever before — communications that involve multiple stages and span multiple channels, from radio and television to direct mail, telemarketing, e-mail and the Web.

Given so many obstacles and such high stakes, how can you improve the efficiency of your marketing efforts and ensure that the right offer is reaching the right person at the right time?

By fully integrating SAS' powerful customer analytics with industry-leading campaign management technology, SAS Marketing Automation for Insurance enables you to gain a complete picture of your customers, automate complex marketing campaigns and increase both their efficiency and profitability.

Key features include:

• Integration between prebuilt insurance analytical models and campaign management processes.
• Pre-built suggested campaigns that can be implemented as templates.
• In-depth campaign management functions that enable you to optimize campaigns and channels by automatically tracking each campaign element.
• Integrated prioritization and scheduling for complex, multi-channel, multi-stage campaigns.
• Efficient selection, screening and filtering of internal and purchased contact lists to produce clean, non-duplicated target lists, without reliance on the IT group.
• Coordination and optimization of outbound and inbound communications over multiple channels for hundreds of thousands or hundreds of millions of customers.
• The ability to create, deliver and track high-volume, opt-in, personalized e-mail marketing campaigns.
• Dynamic response handling to automatically update customer contact history, response tracking and analytical processes.
• Automatic updates to the central customer data store of customer contact history, response history and analytical results.

Comprehensive insurance intelligence
SAS Marketing Automation for Insurance is available as a component of SAS Insurance Intelligence Solutions, a suite of software and services that combines award-winning analytic, data warehousing and campaign management technology with decades of industry experience. Through proven, prebuilt processes, techniques and models, SAS Insurance Intelligence Solutions speed up both implementation and results — giving you significant returns within months, not years.