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Fans are everything in sports, but finding and keeping them is always a challenge. As fan behavior becomes more closely tied to the Internet and other technologies, it’s essential that sports organizations be able to collect and harness the fan information available to them.
From billing data, order data and contact information to demographics and
mouse clicks, numerous departments need access to information about fans and
customers. Still, that information can be hard to consolidate and even harder
to analyze for useful insights about customer desires and behaviors.
To boost earnings and profits, sports organizations need a way to use customer
insights to create strategies that match promotional objectives, operational
processes and broadcast patterns.
SAS provides an end-to-end set of capabilities to address these and other
prominent challenges facing sports executives, including data quality, fan
segmentation, campaign management, seat and resource forecasting, business
reporting and financial management.
All our offerings are built on the fully integrated SAS
Enterprise Intelligence Platform, which lets you consolidate information
from your various systems to help you develop a more personalized and profitable
strategies for growing and maintaining your fan base. In particular, SAS
helps you:
- Increase revenue from fan loyalty.
- Build a framework for performance measurement.
- Segment fans according to their preferences, behavior and profit potential.
- Ensure that promotions are timely and relevant.
- Improve media negotiating power through better fan insights.
- Boost attendance and merchandise sales.
To deliver these benefits, we offer capabilities in four primary categories:
- Data quality
and integration. Cleanse and consolidate all your data to
understand the total value of your fans. Eliminate duplicate records
that exist in multiple operational systems. SAS offers a complete portfolio
of data integration capabilities including data cleansing and enrichment;
extraction, transformation and loading; data federation; master data
management and more. IT
management capabilities also help you understand and resolve inefficiencies
within your infrastructure to maximize each IT resource's impact
on the bottom line.
- Fan intelligence. Predictive modeling, segmentation, marketing automation and more help you maximize each
fan's total value, increase attendance and deliver marketing campaigns
to your most valuable fans.
- Performance
management. Cost and profitability analysis help you learn
where it is most profitable to increase stadium revenue while containing
costs. Dashboards and scorecards show how each department's efforts
contribute to strategic objectives and KPIs. Financial consolidation
and reporting help you ensure timely and accurate reporting of financial
information.
- Stadium intelligence. Forecasting,
pricing analysis and optimization help you improve occupancy rates, revenue
per available seat, profitability and wallet share. Human
resource management also lets you predict turnover and optimize staff
schedules. Analytics and BI
reporting allow retail operations to predict demand and understand the
value of customers and promotions.
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Industries
Aerospace
