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Hospitality companies need to maximize revenue from available inventory, as well as improve customer satisfaction and loyalty. SAS analytic capabilities are helping hospitality executives around the globe:
- Increase revenue per available room (RevPAR).
- Maximize revenue by accurately forecasting demand and setting optimal rate and availability controls.
- Develop price optimization models.
- Optimize usage and scheduling of resources.
- Possess greater insight on guest behavior, trends and travel needs.
- Boost customer loyalty and satisfaction.
SAS software's capabilities include:
- Data integration – Easily combine disparate guest information from siloed operational systems including reservations, rooms, loyalty, function space, food and beverage, spa and retail.
- Guest segmentation – Segment guests by customer worth, booking trends and other relevant business patterns. SAS helps to provide a total guest view for more effective business insight, including guests' preferences, travel trends and likelihood to respond to promotions.
- Room/cabin and resource forecasting – Achieve highly accurate room or cabin forecasting for both group and transient demand, conversion rate, retention rate, price elasticity and dilution by customer segment. SAS also helps predict staffing needs and optimize labor schedules to minimize labor costs while properly serving forecasted guest demand.
- Price sensitivity analysis – Analyze pricing to identify customer-specific buying behavior; to evaluate pricing history and performance; and to perform pricing optimization based on market conditions, competition and profitability implications.
- Reporting and business intelligence – Exploit this vital information with high-end reporting and data visualization tools, including performance dashboards, so that information can be shared across the enterprise – among guest-facing personnel, decision makers and business analysts (to name a few).
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Industries
Aerospace
