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According to Deloitte’s report “Hospitality 2010: A five year wake up call,” hoteliers and other hospitality companies face increasing challenges to strengthen brand, develop business in emerging markets and focus on human assets to address staff turnover and have differentiated strategies for various guest segments – including by generation and guest behaviors. Though filling beds and improved revenue per available room (RevPAR) are key indicators, these pressures are nothing new.
As the hospitality industry faces increasing pressure to make advancements in technology, hotels are finding a greater need for interoperability and integration between their various operational systems and the ability to provide valuable information to guest-facing personnel and guest communications.
Given the hundreds of different systems at some hotels, it can be impossible to consolidate the information necessary to compete through better guest forecasting, analysis and business intelligence. This common technology challenge makes it difficult to overcome all the other obstacles to running a profitable hotel.
With the fully integrated SAS Enterprise Intelligence Platform and advanced capabilities to meet a wide range of needs, SAS provides some of the world’s most successful hotels the ability to make the most of their information.
In short, SAS helps you:
- Increase RevPAR and customer profitability.
- Measure and predict guest lifetime value.
- Understand guest behavior, trends and travel needs.
- Increase share of wallet for loyalty members.
- Accurately forecast group and transient demand.
- Develop price optimization models to maximize revenue by adjusting price
and inventory availability.
- Optimize usage and scheduling of resources.
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To deliver these benefits, we offer capabilities in four primary categories:
- Guest value optimization. Gain a clearer understanding of guests with a goal of maximizing total guest value. Armed with fact-based insights, you can target and give priority to the most profitable guests at your properties by knowing and predicting guest trends, profitability and preferences. Drive more guests to your Web site, rather than third-party booking systems, by using Web analytics to improve Web traffic and repeat bookings.
- Revenue management. Forecasting of rooms and other resource needs allows better overall planning and revenue management – further maximizing profitability. The forces of increased competition and changing guest behavior challenge planners to make accurate revenue projections and to price optimally. Revenue forecasting and price sensitivity analysis are paramount to the increased profitability of your operations and to driving repeat business. Maximize revenue from available inventory, as well as measure and predict the value of customers.
- Property intelligence. Through executive dashboards, monitor and explore key performance metrics by brand and property, including RevPAR, average daily rate and profitability by customer segment. Make more accurate property reinvestment decisions by leveraging analytics from consolidated internal and external property information.
- Human resource management. In an industry where the average turnover is greater than 50 percent, SAS can help you plan staff needs, monitor productivity and predict turnover.
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Industries
Aerospace
