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Hospitality companies face increasing challenges to strengthen brand, develop business in emerging markets, address staff turnover and differentiate marketing strategies according to guest behavior and other segmentation techniques.
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Preparing for Recovery
Join a panel of industry experts as they discuss how hotels and casinos can prepare for the economic recovery, including how to take advantage of current economic trends and manage future investment and pricing strategies.
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As these demands press the industry to advance technologically, hotels are finding a greater need for interoperability and integration between their various operational systems, as well as the abilities to provide valuable information to guest-facing personnel and streamline guest communications.
SAS provides capabilities to bridge those siloed operations and create a flow of consistent, accurate intelligence throughout individual properties – and the entire organization. With advanced analytical solutions tailored to the business concerns of the hospitality industry, SAS gleans insight from data about your guests, marketing efforts, finances, employees and more, empowering you to:
- Increase RevPAR and customer profitability.
- Measure and predict guest lifetime value.
- Understand guest behavior, trends and travel needs.
- Increase share of wallet for loyalty members.
- Accurately forecast group and transient demand and establish rate and availability controls.
- Develop price optimization models.
- Optimize usage and scheduling of resources.
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Read more about the market-leading capabilities of SAS solutions for the hospitality industry:
- Guest value optimization. Gain a clearer understanding of guests with a goal of maximizing total guest value. Armed with fact-based insights, you can target and give priority to the most profitable guests at your properties by knowing and predicting guest trends, profitability and preferences. Drive more guests to your Web site, rather than third-party booking systems, by using Web analytics to improve Web traffic and repeat bookings.
- Demand management analytics. Forecasting demand for rooms and other resource needs enables better overall planning. SAS amplifies this predictive power with price sensitivity analysis to help you optimize pricing for all of your customer segments. With comprehensive demand management capabilities from SAS, you can maximize revenue from available inventory, minimize the cost of providing the appropriate level of service and increase guest satisfaction.
- IDeaS Revenue Optimization Solutions. Now a SAS company, IDeaS provides premier revenue optimization solutions on a software as a service (SaaS) basis. Its forecasting, optimization, and pricing tools and strategies help create a clear business vision from your data – delivering the insight and control you need to improve your bottom line.
- Property intelligence. Through executive dashboards, monitor and explore key performance metrics by brand and property, including RevPAR, average daily rate and profitability by customer segment. Make more accurate property reinvestment decisions by leveraging analytics from consolidated internal and external property information.
- Human resource management. In an industry where the average turnover is greater than 50 percent, SAS can help you plan staff needs, monitor productivity and predict turnover.
- Sustainability. Hotel companies, and their customers, are becoming increasingly concerned about the operation's impact on the environment. SAS for Sustainability Management enables a hospitality company to measure, manage and report on the triple bottom line – environmental, social and economic indicators – and determine business strategies that reduce risk and increase shareholder value.
- Data Integration. Disparate systems managing different arms of the operation make it nearly impossible for hospitality companies to access the information they need to make profitable business decisions. SAS can help you pull together information from disparate systems, ensure the data is credible and accurate, and provide a single centralized view for reporting and analysis.
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Industries
Aerospace
