SAS® for Hotels
" The ROI that we've seen so far has been both tangible and intangible. Tangibly we can now link ROI back to individual guests or guest segments and, intangibly, we continue to build a deeper understanding of our guests ranging from what they're doing with us to what we think they'll do with us in the future..."
—Tracey Jarosz
Director of Customer and Marketing Insights
Fairmont
Which Problem Are You Trying to Solve?
Customer Analytics
Improve retention, increase customer loyalty and promotion response rates.
Social Media Analytics
Proactively manage brand reputation.
Labor Planning
Optimize resource allocation to control costs while maintaining service levels.
Data Management
Access, clean and store data from disparate operating systems.
Revenue Optimization
Improve pricing strategies to maximize revenue and profits.
Sustainability
Monitor consumption and evaluate initiatives.
Hotels Solutions
SAS® for Patron Value Optimization
Gaming and hospitality companies need to apply advanced customer analytics to gain a deep understanding of patrons’ needs, preferences, value and behavior; thereby improving loyalty and retention, and ultimately increasing revenue and profits.
To meet that need, we provide SAS for Patron Value Optimization, which is offered in two editions – standard and advanced. The standard edition provides a 360-degree view of the patron, and turns volumes of patron data into meaningful information you can act upon. The advanced edition also provides automated campaign management, which improves campaign effectiveness while reducing the resources required to manage campaigns.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
