Demand Management Analytics for Gaming

Gaming companies need to measure and predict the value of patrons and use this information to maximize propertywide revenue and profits. SAS analytic capabilities are helping revenue management executives throughout the gaming industry:

• Consolidate information from disparate property systems to measure patron spending across the property, not just on gaming.
• Segment customers according to their value, preferences and purchase behavior.
• Maximize profits by accurately forecasting demand by segment, and setting price and availability restrictions to ensure access for the most valuable customers.
• Gain greater insight on guest behavior, trends and travel needs.
• Optimize usage and scheduling of resources.
• Boost customer loyalty and satisfaction.
• Detect fraud and other suspicious gaming floor activities.

SAS software's capabilities include:

• Data integration – Easily combine disparate guest information from siloed operational systems (including reservations, player tracking, food and beverage, entertainment, activities management and retail).
• Patron segmentation – Segment guests by patron value, booking trends and other relevant business patterns. SAS helps to provide a total patron view for more effective business insight, including patron preferences, value, travel trends and likelihood to respond to promotions.
• Room and resource forecasting – Achieve highly accurate forecasting of future room demand (group, transient and casino), conversion rate, retention rate, price elasticity and dilution by patron segment. SAS also helps predict staffing needs and optimize labor schedules to minimize labor costs while properly serving forecasted guest demand.
• Price sensitivity analysis – Analyze pricing to identify customer-specific buying behavior; to evaluate pricing history and performance; and to perform pricing optimization based on dynamic market conditions, competition and profitability implications.
• Reporting and business intelligence – Exploit this vital information with high-end reporting and data visualization tools so that information can be shared across the enterprise – among patron-facing personnel, decision makers and business analysts (to name a few). The solution includes reporting features that help you better understand the impact of gaming revenue and player preferences.