News and Events

News from SAS

• Casinos play SAS analytics card, win prestigious Innovative Solutions Award (November 18, 2009)
• SASŪ and IDeaS more valuable than ever in gaming and hospitality (April 20, 2009)
• SAS and IDeaS Address Revenue Managers' Concerns at the Premier Business Leadership Series Conference (February 2, 2009)
• SAS' Patron Value Optimization wins Innovative Gaming Technology Product of the Year Award (October 1, 2008)
• Delaware Park and SAS® race ahead of the pack with patron value optimization (November 19, 2007)
• Hard Rock Hotel and Casino counts on SAS® for Patron Value Optimization (October 3, 2007)
• More SAS press releases

• Analytical marketing is a numbers game, says casino king (SiliconRepublic.com, February 23, 2009)
• Foxwoods Plays a Strong Hand with SAS and Netezza (Netezza press release, December 8, 2008)
• Putting it all together: Predictive analytics helps Hard Rock casino-hotel deliver unparalleled customer service (Casino Journal, October 2008)
• Casino Operators Focus on Overall Quality of Guest Experience to Optimize Revenue and Profit (by Suzanne Fiero, Industry Development Manager, SAS)
• Harrah's bets on SAS to gain customer loyalty (ITWorldCanada.com, November 1, 2006)
• SAS Patron Value Optimization Helps Casino and Gaming Industry (TMCnet.com, October 27, 2006)