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Increasing competition and recent market volatility worldwide have eroded both customer loyalty and profit margins. In an environment like this, a company's survival depends on its ability to maximize customer value by effectively marketing additional products and services to customers. SAS Cross-Sell and Up-Sell solutions combine the data warehousing and analytical capabilities of SAS to help identify new sources of revenue and determine "what next?" for specific customers.
Given today's intense market pressures, organizations must find more effective ways to cross-sell and up-sell to new and existing customers in order to improve campaign response rates, generate more revenue and, ultimately, improve customer loyalty.
Despite this need, many companies struggle to execute effective cross-selling strategies. Customer data that would help identify good candidates for cross-sell and up-sell is often scattered throughout the enterprise, making it impossible to get a clear view of customer preferences and behavior.
To maximize the value of every customer relationship and improve customer loyalty, SAS Cross-Sell and Up-Sell performs market basket analysis to predict which customers will be good candidates for cross-sell opportunities. After analyzing demographics, purchase history and other significant variables, SAS creates profiles of common customer behavior patterns. Then, by comparing new customers to these profiles, SAS predicts which customers are likely to follow the same paths. These predictions allow marketers to deliver more targeted and effective communications to the right customers.
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Industries
Aerospace
