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SAS® Marketing Automation for Financial Services
Higher cross-sell ratios. Sustainable growth. Greater customer loyalty. More profitable communications.
Did you know that 30 percent to 50 percent of a bank’s customer relationships are unprofitable? That’s a sobering statistic considering the amount of money financial institutions have invested in customer relationship management (CRM) projects. But research shows that most of those CRM projects have brought only efficiency gains – not profitability gains. Why?
Answer: a lack of customer intimacy. Without customer intimacy – the ability
to understand and predict customer behaviors, motivations and needs – competitive
advantage and increased customer profitability will remain elusive goals.
Improve the value of your customer relationships
SAS combines award-winning data warehousing and data mining with state-of-the-art
campaign management to help you obtain customer intimacy and improve the value
of your customer relationships. With SAS Marketing Automation for Banking
and Financial Services, you can:
- Gain a single, cohesive view of customers by collecting
meaningful customer data in one place.
- Ensure reliable customer data by cleansing, enriching,
augmenting and summarizing data following reusable data quality business
rules, all while maintaining an accurate audit trail.
- Identify the most valuable households using segmentation,
retention and cross-sell/up-sell analysis to match individual customers with
the right products and services.
- Execute timely, personalized campaigns that take into
account customers' current and future needs.
- Plan and manage every aspect of even the most complex, multilevel,
multichannel campaigns from your desktop.
- Learn from campaign results and build what you learn back
into the process to improve future marketing efforts.
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Why SAS for marketing automation?
- SAS has more than 30 years' experience in all levels of banking
and financial services – and industry-recognized leadership
in analytics and customer intelligence.
- Award-winning advanced, predictive analytics give you
more accurate forecasting and insight into customers and households.
- Prebuilt analytics designed specifically for banks – including
models for cross-selling, retention and segmentation – enable analysts
to spend more time discovering insights and less time administrating
data or building models from scratch.
- Faster implementation and quicker results – in months, not years – are
possible since the solution is a component of SAS Banking Intelligence Solutions,
a suite of software and services with proven, prebuilt processes, techniques
and models designed specifically for banking and financial services.
For more information on SAS' comprehensive solution for managing every
aspect of your customer campaigns, visit the SAS
Marketing Automation site.
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Industries
Aerospace
