Cross-sell and up-sell for credit unions

Truly effective cross-selling depends on making the best use of detailed member information—demographics, lifestyle, life stage, attrition scores, account history and so on. If you could effectively organize and analyze the information you already collect, you could target more effective marketing activities at those members who are most likely to respond.

How SAS can help

SAS Cross-Sell and Up-Sell for Credit Unions focuses on recognizing members as a manageable asset to create more accurate predictions of their next most-likely product purchase to help increase member retention and profitability. SAS provides software and services to help you implement a repeatable, closed-loop process based on member behaviors and event-driven alerts so you can:

• Identify cross-sell/up-sell prospects using detailed segmentation techniques to gain a better understanding of member behavior.
• Connect offers to the right member segments using automated campaign planning to pull more relevant, intelligent, predictive lists and then pair that information with knowledge of the right opportunities.
• Efficiently execute campaigns using alerts and event-driven triggers to make the most relevant offer to the right member, at the most opportune time, via the most appropriate channel – e.g., branch, call center, ATM or Web.
• Measure campaign response rates to gauge campaign effectiveness and determine the need for mid-stream adjustments or alterations to future campaigns.

How SAS is different

Gain a unified, integrated view of members by pulling together member data from all touch points and channels into one place.

• Create accurate member segments using demographic, geographic, attitudinal and behavioral data to group members with similar attributes, needs and wants.
• Forecast expected member behavior using advanced, predictive analytics to flag those most – or least – likely to respond to a promotion or identify at-risk members before they leave.
• Automate campaigns that include timely, personalized member communications across multiple channels without sacrificing depth and sophistication.
• Gauge the impact of marketing activities by monitoring member response at all touch points, analyzing changes in member behavior and sharing results via the Web.