Customer acquisition and retention for credit unions

Credit unions are under increasing pressure to expand into new markets, gain new members and keep existing ones – all while simultaneously maximizing the profitability of each member relationship. As a result, credit unions are starting to behave more like multichannel retail merchants, as members often have more than one type of product or account and typically use multiple channels to complete transactions.

Constructing a consistent, consolidated view of each member under such circumstances is difficult, and matching compelling offers to the right members at the right time can be an ongoing struggle – unless you're using SAS.

How SAS can help

SAS' approach to improving customer acquisition and retention involves gathering and analyzing all member data in order to understand member behavior and develop more effective marketing strategies. SAS helps you:

• Create a single view of the member by consolidating all data, regardless of source, in one place and then transforming it into a complete picture of an entire member relationship.
• Ensure clean, accurate, up-to-date data throughout the marketing process with SAS' embedded data quality routines.
• Predict member behavior using detailed analytics to determine member value, potential value and retention scores, and to improve member communications.
• Connect offers to the right member segments using predictive analytics based on demographic, geographic, attitudinal and behavioral data from across the enterprise.
• Gain easy access to information with embedded query and reporting tools that get critical knowledge to those who need it for better, faster sales and marketing decisions.

How SAS is different

SAS offers everything you need to identify, retain and recruit valuable, loyal members, including:

• Superior data integration capabilities that let you pull data from nearly any source and trans­form it to identify valuable (and potentially valuable) members with the highest risk of attrition.
• The most powerful predictive analytics available from the only vendor that enables you to analyze data for trends and establish retention triggers that provide early warning alerts when a key member’s behavior is about to change.
• Automated campaign planning, which lets you pull more relevant, intelligent, predictive lists, so you can send the right offer to the right person.
• Intuitive, Web-based reporting that enables easy communication of critical member value infor­mation to the right people within your organization.