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Books


SAS® for Financial Services

External Link: SAS Publishing

Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics
By Gary Cokins

Provides an overview of the current trends in performance management. Unlike other books on the topic, this book, by performance management pioneer Gary Cokins, is not a dry recipe or "how-to" guide; it provides a detailed discussion of the relevant aspects of performance management.

External Link: SAS Publishing

Performance Management: Finding the Missing Pieces (to Close the Intelligence Gap)
By Gary Cokins

Written by Gary Cokins, a leading thinker and pioneer in cost and performance management, Performance Management shows corporations how to implement PM tools – or refine the ones they already have – to make better executive and operational decisions that achieve greater results.

External Link: SAS Publishing

Case Studies in Performance Management: A Guide from the Experts
By Tony Adkins

This guide features a compilation of eight case studies in Activity-Based Costing (ABC) and Performance Management (PM), with a foreword from Gary Cokins about their ties into a PM framework. The case studies fall into a variety of industries including finance, life sciences, retail, and the public sector.

External Link: SAS Publishing

Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring
By Naeem Siddiqi

Presents a business-focused process built on a solid foundation of statistical and data mining principles for the development and implementation of risk prediction scorecards. The text describes how a scorecard can be a powerful tool for risk managers who need to improve the bottom line in their organizations.

External Link: SAS Publishing

Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors
By Clark Abrahams and Mingyuan Zhang

Provides a framework on how financial institutions can improve their credit assessment system. Authors Clark Abrahams and Mingyuan Zhang present a new credit risk framework for small business and consumer lending and explain how it can be implemented to improve a financial institution's credit assessment system.

External Link: SAS Publishing

Enterprise Risk Management: A Methodology for Achieving Strategic Objectives
By Gregory Monahan

This book provides a methodology for effective enterprise risk management. Through the use of this methodology, companies will be more successful in achieving strategic objectives. Prescribes a process for measurement of risk associated with the achievement of strategic objectives and covers aspects of managing risk.

External Link: SAS Publishing

Marketing Automation: Practical Steps to More Effective Direct Marketing
By Jeff LeSueur

Author Jeff LeSueur explains the marketing automation components, their application, and how they benefit the marketing process. Develop more effective and targeted direct-marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase profits.

External Link: SAS Publishing

Fair Lending Compliance: Intelligence and Implications for Credit Risk Management
By Clark Abrahams and Mingyuan Zhang

Illustrates the importance of the interdependency between HMDA/fair lending compliance and credit risk management. Demonstrates the need for development of proper risk measurement and feedback mechanisms and continuous monitoring to ensure fair lending compliance and accurate credit risk evaluation.

For additional books and resources, visit the SAS Bookstore.

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