Industries / Communications

SAS® for Communications

Communications service providers (CSPs) struggle to improve the customer experience to ensure business performance and profits as they face unprecedented demand, competition and a saturated subscriber base. The customer experience encompasses all services, issues and CSP interactions including use of mobile devices and applications running on multigenerational technology. Despite its complexity, insight into the customer experience is within the grasp of CSPs because they collect enormous quantities of unique and varied customer data. Rarely, however, has this data been integrated and fully leveraged. With SAS, CSPs can get the most out of their data to understand and improve the customer experience and business performance.

Which Problem Are You Trying to Solve? 

Grow Customer Revenue

Increase average revenue per user (ARPU) by gaining an integrated view of the customer, creating more targeted and granular customer models, and implementing effective cross-sell and up-sell campaigns.

Prevent Profitable Customers' Churn

Improve the experience and retention of profitable customers by analyzing these customers and their churn drivers, prioritizing their issues and implementing more effective retention strategies.

Improve Campaign Return on Investment

Use customer insights to understand and segment customers, manage and automate campaigns, and select the optimal mix of offer, customer and channel.

Optimize Resources

Prioritize resources in areas that have the most impact on the customer experience by identifying customer issues and their root causes, analyzing performance and costs, forecasting demand, and optimizing resource allocation and planning.

Communications Solutions

SAS® Customer Link Analytics

SAS Customer Link Analytics improves customer retention, cross-sell and up-sell by enabling marketers to identify social communities based on relationships between customers, measure and segment customers based on social influence, and target customers based on changes within their social communities. Users can quickly visualize social networks between customers who were previously unknown and uncover leaders, followers and other members within social communities. By incorporating such role-based variables, this solution can enhance existing segmentation models, enabling you to discover how best to target influencers.

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SAS® Customer Analytics for Communications

SAS® Customer Analytics for Communications illuminates complex behavior patterns that are hidden in large volumes of data spread across multiple systems. It alerts you to customers who are likely to purchase a new product or upgrade service, customers who are likely to leave and customers who should be targeted in a campaign. 

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SAS® Offer Optimization for Communications

SAS helps you to quickly respond when a customer says, "I'm not happy. My bill is too high, and I know I can get a better deal elsewhere. What can you do about it?" We enable you to be prepared with an optimal offer in advance of this customer interaction.

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SAS® Communications Analytics Architecture

SAS Communications Analytics Architecture provides a robust business analytics framework tailored to the unique business intelligence and analytical needs of communications service providers (CSPs). The solution takes data from multiple, disparate operational systems and formats, cleanses, transforms and stores it in a foundation data mart. The analytics architecture aligns with the Information Framework (SID) as defined by the leading communications industry standards group, the TM Forum.

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Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.