Social media hasn't just provided new channels for customer engagement. The deep customer insights it generates have expanded the value of customer analytics by providing a clearer view of an organization's brands, products, services and competitors.
The latest TDWI Best Practices Report examines organizations’ experiences with customer analytics technologies in the age of social media and offers advice for achieving greater ROI from customer analytics, improving customer intelligence and reaching customer-centric goals, including:
- How to set strategies for customer analytics and social media analytics.
- Benefits and barriers to using social media networking data for customer analytics.
- The best tools and techniques to use for achieving the desired business insights and results.