Dear Readers,

There’s still time to SAVE 15% at Predictive Analytics World (PAW), held Feb.16-17 in San Francisco .  Enter this code SASPAW010 when you register.

While there, don’t miss these key events:

• Hands-on Predictive Analytics Workshop. This one-day workshop, using SAS® Enterprise Miner, lets you try out state-of-the art modeling methods on real data.
• SAS customer Kim Larsen, Director in the Advanced Analytics group at Charles Schwab & Co., will deliver Response Modeling is the Wrong Modeling: Maximize Impact With Net Lift Modeling, to demonstrate how to build Net Lift Models (also referred to as Uplift or Incremental Lift).
• SAS customer Michael Towns, Director of Inventory and Consumer Analytics at Group RCI, will share a predictive analytics case study: Membership Value Modeling with Soft Revenues and Uncertain Cost .
• The Bay Area User Group will host a meeting Feb. 16 from 6:30 - 10 p.m.