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White Paper

Marketing Optimization

AEGON Direct Marketing Services (ADMS) maximizes marketing outcomes by making the most of each customer communication

About this paper

This conclusions paper gives the highlights of a webinar sponsored by SAS, in which marketing science specialists from AEGON Direct Marketing Services, Inc. described how optimization has helped the organization drive higher campaign returns from existing models and resources.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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