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Customer data collected throughout natural resources agencies has the potential to both increase revenues and enhance customer services. While the data is plentiful, it is often unorganized and not readily accessible. Natural resources agencies have an opportunity to organize and integrate this data to answer strategic management questions and to improve programs and services that efficiently deliver more diverse environmental and recreational benefits to the public.
Agencies can begin by focusing on several key business areas and unique but related challenges:
- Fish and Wildlife – Although these organizations are experts at modeling wildlife and habitats, few resources are available to understand both customer behaviors and the internal processes that drive costs. Agencies must be able to communicate directly with all segments of their customers on a regional basis or with specific individuals interested in a particular wildlife species. By customizing these communications, agencies will reduce churn and increase license sales.
- Boating – Since agencies lack accurate and timely information to help them manage and report registrations, predict the preferred method for registration renewals, and communicate with the boating and fishing communities, they are unable to reduce churn and stabilize revenues. Agencies need a way to integrate data to identify specific boater segments for targeted messages, such as providing operation and safety information to new boaters.
- Parks – With the growing number of point-of-sale and campground registration systems, park administrators are unable to analyze this captured transactional data. Administrators must be able to measure the programs and services that are the most likely to increase park attendance, as well as determine ways to boost concession sales, restructure more advantageous pricing and create new marketing opportunities for these services.
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SAS enables data integration, analytics and collaboration to build effective natural resources programs across internal organizations, as well as with state and federal governments. Our solutions rely on the open and extensible SAS Intelligence Platform that integrates component capabilities into a single, unified framework.
To enhance a natural resources agency’s customer-centric initiatives, SAS offers solutions that deliver results across your organization:
SAS Strategic Performance Management enables agencies to develop clear missions, strategies and performance measures, ensuring that organizations fulfill their responsibilities. As a result, organizations can strategically manage historical, current and forecasted information and can track key performance indicators that pinpoint strengths and opportunities for improvement.
SAS Activity-Based Management helps natural resources agencies measure the time and costs associated with projects that receive federal matching funds. These agencies are then able to demonstrate that federal aid monies are being used wisely. SAS also supplements the operational planning process – bridging the gap between what you want to accomplish and what you can accomplish.
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Federal Government
Solutions
