Enrollment Management

Colleges and universities are faced with the urgent need to compete for and retain academic talent. Setting and achieving enrollment and retention goals require understanding the existing student population, the current enrollment with regard to external and internal admissions requirements, and strategic institutional direction.   In the Spotlight Strategic Enrollment Management This white paper describes how colleges and universities can use strategic enrollment management to improve relationships with students, alumni, donors and others. Alabama Posts Gains with Recruiting, Retention The University of Alabama relies on SAS to make sure that student recruitment and retention efforts are working. A successful recruitment strategy is a must Today’s students have grown to expect 24-hour-a-day service from institutions. Prospective students and their families want timely and accurate answers to questions – leaving little margin for error. Institutions strive to make a positive impression on students during recruitment. How well institutions handle inquiries, integrate information and personalize their recruitment approaches has a significant impact on student applications. Using SAS, enrollment managers and university executives can first understand the big picture of enrollment by bringing data together from multiple sources and gaining an understanding of current status. SAS then provides advanced analytics necessary to identify students who are the best candidates for admission or the greatest risk of attrition. To manage relationships with admission candidates effectively, institutions need a 360-degree view of students, including their histories and interactions with multiple university departments. SAS allows colleges and universities to execute targeted campaigns and tailored messages to candidates – saving money and time in recruitment efforts. SAS can help with the questions such as: How can I target our recruitment strategies to attain the most desirable prospects with the highest likelihood of enrolling? How do I determine which students to recruit? How can we monitor student and institutional progress? How do we get leadership, faculty and staff working toward the same enrollment management and retention goals? Improved retention Using SAS, university administrators can leverage existing operational systems and information to research students at-risk and the factors affecting attrition. Appropriate intervention strategies for different at-risk profiles can be applied systemically so these students can proceed with a successful university experience and graduate. SAS can help with the questions such as: How do I determine which students are at risk in order to intervene and retain them? What are the attributes of students at risk of dropping out? What do dropouts cost us each year in recruitment costs, lost revenue and perception? Which factors are affecting year-to-year retention? How do financial aid and recruitment affect retention? The solution – bringing it all together with SAS® SAS provides an integrated, flexible and scalable intelligence platform that serves as the foundation for creating and delivering accurate, in-depth intelligence across the institution and to all levels of education. The SAS Enterprise Intelligence Platform is a low-risk framework that can grow and be customized into new applications to meet your future needs. This framework allows you to make the most of your existing IT investment because it integrates with a wide variety of data sources, ensuring a smooth flow of information across campus, departments or organizations. The SAS Enterprise Intelligence Platform provides an unmatched ability to turn administrative, teaching and research data first into information, then into insight, allowing effective decisions to be made with confidence. The SAS Enterprise Intelligence Platform includes the following offerings: SAS Enterprise Data Integration Server offers a platform-independent extraction, transformation and loading solution that includes a range of access engines, a multithreaded transformation engine, integrated metadata management, data cleansing and a graphical user interface. SAS Intelligence Storage provides a dedicated platform designed from the outset to disseminate information for business intelligence and analytic applications efficiently – whether from SAS or third parties. SAS Enterprise BI Server empowers users by giving them access to information in the format they need, when they need it. It provides appropriate interfaces for various user skill levels and needs, enabling users to generate their own answers while IT retains control over the quality and consistency of the data. SAS Analytics deliver the industry’s widest portfolio of analytics, algorithms, mathematical data manipulation and modeling capabilities. SAS takes the mystery out of these high-end statistical techniques by coupling them with a wide range of user interfaces and graphics. By combining analytic technologies, data warehousing and content delivery, the SAS Enterprise Intelligence Platform helps an institution create a solid and effective enrollment management strategy.

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