Recognized worldwide as the leader in analytics and business intelligence, SAS is uniquely positioned to help professors integrate education and technology to better serve today’s graduates. To that end, we’ve created SAS® Curriculum Builder, a series of instructional materials designed to help professors more easily teach analytical topics with SAS technologies. With the SAS® Curriculum Builder, students will learn not only how apply analytics to real-world scenarios, but how to use SAS technologies. First in the series is the SAS Curriculum Builder for Customer Intelligence. Understanding customers and gaining, growing and keeping them present major challenges for businesses today. Many companies are drowning in data they never use or do not know how best to use. Students graduating today must understand how to utilize data to make important business decisions. The materials in the SAS® Curriculum Builder focus on these issues and utilize SAS® Enterprise Guide®, the point-and-click interface to the power of SAS, and dfPower® Studio from DataFlux* for data quality and integration. The SAS® Curriculum Builder materials can be used a la carte or as pieces combined to form a semester long, project based course. Either way, the SAS Curriculum Builder for Customer Intelligence puts real world data and software into the hands of your students. Project-Based Course Materials Potential topics using materials a la carte Rich 7000+ observation data set from a UK chain store Customer purchase trends Student and group assessment tools Channel purchase analysis Student research and reference guides Customer demographics Project specific-software guides Customer demographics Classroom presentation materials Customer demographics Example syllabi Marketing campaign analysis Teaching Notes Data quality/Data cleansing Project administration suggestions Customer segmentation Churn calculator worksheet   All SAS® Curriculum Builder materials are complimentary for professors. For more information or to receive a copy of the materials, please contact academicprogram@sas.com *At this time, access to Dataflux software may be available from your local SAS office.