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Mining Big Data to Find New Markets

About this paper

Harvard Business Review explores how companies today with limited resources and a desire for growth are finding exceptional opportunities through “Big Data.” Learn how, through mining this “Big Data,” companies can develop insights and identify micromarkets that represent opportunities for growth and produce exceptional results, including increased revenue; a deeper understanding of processes and customers; improved efficiencies; and access to real-time information your organization’s front line can act on.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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