SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Marketing Measurement: The Technology That Drives Marketing Relevance

Insights from a webinar in the SAS series, Measure What Matters: Redefining Marketing Success in the Digital Age

About this paper

To avoid alienating customers with ill-timed or irrelevant offers, organizations need to do a better job getting full context about customers in a complex, multichannel world, including social media – and to deliver that insight to the point of contact, where it can be acted upon during the conversation. In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

Vous avez un profil SAS? Pour compléter ce formulaire automatiquement Se connecter

*
*
*
*
 
*
*
 
  Oui, je souhaite recevoir occasionnellement des informations par email de la part de SAS Canada sur les produits, évènements, livres blancs, offres spéciales… Toutes vos données personnelles seront traitées conformément à notre politique de confidentialité.
 
 

Back to Top