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White Paper

Marketing and Compliance: Playing It Safe

Employing marketing operations to handle regulatory requirements and compliance risk

About this paper

While marketers specialize in articulating their company's position through branding and external media, when it comes to conveying those messages to colleagues or departments across the enterprise, they tend to be far less effective. This lack of communication entails severe risks, which may include ruining a company's reputation, compromising brands and causing financial losses. To make matters worse, conventional automation systems execute ill-conceived or risky measures much faster than manual methods ever could, thus multiplying the negative effects of those actions. This white paper examines how taking advantage of the intelligent marketing management solutions available today can provide marketing organizations with a much easier path to compliance ... and to the legal certainty that they need.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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