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White Paper

Release Higher Performance Through Business Analytics

Industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs

About this paper

The pharmaceutical industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. Prevailing market forces, regulatory constraints and the scrutiny of senior management make it more critical than ever to show results—fast. But how do you determine which actions will most effectively build brand equity, accelerate the path from product launch to peak sales, maintain physician loyalty and contribute to the overall company mission? In this white paper, industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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