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Harnessing Customer Insights Using Big Data

About this paper

What approaches are enterprises taking to better understand customers through big data? How can organizations get support to invest in the data and analytics horsepower to make use of all this data? What obstacles are common, and how do the front-runners overcome them? Those questions were posed to a panel of experts at a recent SAS Premier Business Leadership Series in Las Vegas and got some interesting perspectives. This paper presents highlights of the breakout session for enterprise leaders who want their organizations to deliver exceptional customer experiences.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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