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White Paper

SMBs: Plan with Confidence with Better, Reliable Forecasting

CIO Insight Executive Brief

About this paper

Forecasting is essential for small and midsize businesses (SMBs) to meet new demands such as greater competition, changing customer behavior, social media influence and more. Yet many SMBs lack the resources and skills to make the best possible use of forecasting. Instead, they rely on familiar, ineffective tools like spreadsheets, and are hesitant to invest new technologies or strategies. This paper outlines how to find and invest in a statistically sound forecasting solution that reflects the reality of your business.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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