SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Align Marketing and IT to Drive Business Results

Insights from a webinar sponsored by the American Marketing Association and SAS

About this paper

The growing adoption of advanced analytics changes the relationship between marketing and IT. When you get into the realm of advanced analytics, it's not about just turning up a system or keeping the lights on, but about fully engaging with IT on things that can change daily, and getting information out to marketers to make well-founded decisions. This white paper summarizes a webinar co-sponsored by the American Marketing Association and SAS, in which top executives from SAS marketing and IT teams describe the value they see in a close partnership between their groups – and the steps they have taken to get there.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

Vous avez un profil SAS? Pour compléter ce formulaire automatiquement Se connecter

*
*
*
*
 
*
*
 
  Oui, je souhaite recevoir occasionnellement des informations par email de la part de SAS Canada sur les produits, évènements, livres blancs, offres spéciales… Toutes vos données personnelles seront traitées conformément à notre politique de confidentialité.
 
 

Back to Top