About this paper
This paper examines the results of a recent survey of 2,100 companies conducted by Harvard Business Review Analytic Services and sponsored by SAS that examined the role of social media in today's organizations and how it is expected to expand in the near future, allowing companies to reach out to and understand consumers as never before.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.