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White Paper

How to Use Unstructured Data to Improve Business Decisions

Gleaning insight from unstructured big data

About this paper

Text analytics uses linguistic rules and statistical methods to automatically assess, analyze and act on the insight buried in electronic text – such as content from social media, call center logs, survey data, emails, loan applications, service notes, and insurance or warranty claims. This paper summarizes a webinar in the Applying Business Analytics Webinar Series where presenters described text analytics tools and process – and shared their experiences using text analytics in four real-world cases in government, public policy, insurance and media.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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