White Papers
Customer Value Management: Are You Customer-Focused or Customer-Obsessed?
This white paper discusses the importance of balancing customer needs with shareholder value and outlines a method for tying retention spending to customer financial value.
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(PDF: 1MB)
Recommended Papers: Customer Intelligence
Getting it Right: Turning Customer Value into Competitive Advantage in Retail Banking
Written by SAS and Peppers & Rogers Group, this white paper provides practical, real-world advice on how retail banks can increase profitability by managing customer value.
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Marketing Optimization — An Introduction
In this paper, you'll learn how marketing optimization can help improve campaign revenues by up to 25 percent and how other companies have successfully implemented this technology.
(PDF: 69KB) download now
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