Webcasts

Tips from the Trade – How to Execute Campaigns That Deliver ROI

Tune in to find out how successful organizations are changing their approach to campaign management to operate more effectively in today's tough environment.

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Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage

Tune in to hear how SAS, the Peppers and Rogers Group and Jubelirer Research recently joined forces to study multichannel customer experience management. Our research has uncovered what's working, what's broken and the most important priorities for more profitable and mutually valuable customer experiences.

Stop Guessing – Start Knowing: Strategies to Optimize Your Marketing Campaigns

Ever wonder if you're spending your budget on the right campaigns, offers and customers? Ever wish you could determine the impact of your campaigns before their launch (what-if scenarios) to maximize ROI? If you answered "yes" to any of these questions, join this informative video "conversation" about the merits and challenges of marketing campaign optimization.