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Most companies today have plenty of data. Conversely, creating intelligence and gleaning real insight from this data is what continues to elude organizations. Despite years of talk about scorecards and metrics, gut feelings and experience are often still the guides for making important, sometimes critical decisions, even though current research reveals a clear link between business performance and the use of business analytics to drive fact-based decision making.
The tide is changing, as a recent survey by global management consultancy Accenture reveals that despite the financial slowdown, some two-thirds of executives working at large US companies say they need to improve their analytical capabilities, and about half admit they need to add IT capabilities and personnel to support business analytics.1 More...
Today's organizations are dealing with diverse issues, a wider range of regulations and heightened global competition. There has never been a greater need for proactive, evidence-based decisions and agile strategies.
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