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Filmed live at the SAS Users Group International (SUGI) on May 10, 2004.
View this Webcast now to see what the experts have to say about the market's most sophisticated software for aligning the entire marketing process: SAS Marketing Automation 4, the first solution that takes full advantage of the speed and scalability of SAS®9.
Panelists:
- Jim Goodnight, SAS CEO
- Art Cooke, President, SAS International
- Jim Davis, SAS Senior Vice President and Chief Marketing Officer
- Eric Schmitt, Senior Analyst, Forrester
- Peter Clemente, Vice President of Customer Relationship Management and Direct Marketing for SONY Entertainment Inc.
This thought-provoking Webcast will show you how to focus on the right customers while keeping your budget in perspective. And you'll see why Forrester Research puts SAS Marketing Automation and its companion products at the top of the list for seasoned database marketers
You'll learn how SAS can help you:
- Easily create the best, most accurate customer insight. SAS gives the power of predictive analytics to a variety of stakeholders in the marketing process -- including analysts, campaign managers and marketers.
- Drive new efficiencies. New tools help marketing professionals realize greater productivity on assigned tasks.
- Rationalize your IT spend. An enterprisewide intelligence platform and integrated tools enable you to solve business problems across all lines.
- Lower your cost of ownership. SAS gets the most from the investments you've already made, with a framework that supports industry best practices.
- Make better budget decisions. Do more with existing resources at a lower cost, optimizing your marketing spend while maximizing your profits.
- Understand and leverage your customer's behavior. Comprehend individual customers' actions -- and view behavior changes as opportunities to build more profitable relationships.
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