Most businesses still don't have a real understanding of who their customers are, which ones are the most profitable, how to project their lifetime value, or where to focus marketing activities and customer loyalty-building campaigns.

Please join SAS, IBM and Intel as we present a live and interactive Web seminar featuring Martha Rogers, Ph.D., partner, Peppers and Rogers Group.

It's difficult enough these days to attain and measure overall profitability. That challenge gets exponentially more difficult when it comes to ensuring the profitability of individual customers – especially when they're coming to you across multiple channels.

During this live Web seminar, Martha Rogers will discuss how customer intelligence will help you identify, and profit from, your most valued customers across all channels. In addition, you'll hear proven best practices from our panel of experts in the customer intelligence market space. They'll share with you how to:

• Create customer and prospect profiles from both traditional and e-business channels.
• Identify your most profitable customers.
• Discover and plan how to communicate effectively with customers.
• Optimize multi-channel marketing campaigns.
• Anticipate and drive customer needs.
• Retain your most valuable customers and attract more just like them.

Martha Rogers, Ph.D., partner at Peppers and Rogers Group and noted expert in customer-focused business strategies, has led several large subscription-based research studies focusing on particular aspects of CRM. She also serves on the Advisory Boards of several CRM-based companies. Dr. Rogers earned her Ph.D. at the University of Tennessee as a Bickel Fellow.

Speakers
Keynote Address
Maximizing Customer Relationships
Martha Rogers, Ph.D.
Partner, Peppers and Rogers Group

Representatives from SAS, IBM and Intel will also participate in a panel discussion.