Singapore|5 August 2009
The Series features speakers and organizations from a broad spectrum of industries and areas of expertise.
Design your conference experience according to your business needs – attend sessions focused on business trends or topics, workshops that help you grow as a leader, or a combination of both.
Keynote Presentations
- Transformation of the Global Economy
Balancing the short term and the long term has never been easy. In these tumultuous economic and financial times, leaders are finding that decision making and forecasting have become even more difficult. In this lively panel discussion, three influential Asia Pacific economists will share advice on who and what they see as innovative future growth drivers, where opportunities for optimization exist, and how current and next-phase transformation of the global economic system will affect us all.
Panellists: Fan Gang, PhD, Director of the National Economic Research Institute (China); Tim Harcourt, Chief Economist, Australian Trade Commission; Suman K. Bery, Director-General, National Council for Applied Economic Research (India); Mikael Hagström, Executive Vice President, SAS Europe, Middle East, Africa and Asia Pacific (panel host). - The Proactive Enterprise: Thriving in Today’s Economy
Budget cycles, product cycles, reporting cycles and even economic cycles have compressed. With the only constant being rapid change, leaders need to continually assess whether their organisations have adapted their own internal processes and culture to match the timing and speed of market changes. The organisations that will win are those that focus on continuous innovation, optimisation and transformation. The decisions we make in 2010 will set the course for the next decade and beyond – and in many cases will determine whether business leaders succeed. This session will reveal insights on growth areas that are shaping the global business decision landscape.
Jim Davis, Senior Vice President and Chief Marketing Officer of SAS
- Executive Panel Discussion: Sustained Competitive Advantage Through Enduring Leadership
Economic disorder, globalisation and sustained growth challenges are overcome by bringing to life bold visions based on innovative business models, acquisitions, partnerships and embracing technological sophistication. Hear from industry leaders of the banking, telecommunication, hospitality and IT sectors as they share insights that can help you adapt to this new world.
Panellists: Jim Goodnight, CEO of SAS; Christoph Vilanek, CEO of freenet AG; Ho Kwon-Ping, Chairman of SMU and Executive Chairman of Banyan Tree Holdings; Pravir Vohra, Group CTO of ICICI Bank; and Thomas H. Davenport, President's Distinguished Professor at Babson College and co-author of the best-seller Competing on Analytics: The New Science of Winning (panel host). - Grown Up Digital
A fascinating follow-up to his seminal work, Don Tapscott’s Grown Up Digital revisits the Net Generation as its eldest members turn 30 and establish their roles in society. Tapscott will share his latest research, which examines how this dynamic generation is redefining today’s workplace, marketplace, schools, family and more by looking at how they learn and work – and what power and influence they hold. It is vital for organisations to understand the Net Gen – the future global work force.
Don Tapscott, Chairman of nGenera Insight, author of Grown Up Digital and co-author of Wikinomics - Judgment in an Age of Uncertainty
What separates the best decision makers from the rest of us is judgment – the ability to make high-stakes decisions in the face of uncertainty. But just what it means to have judgment – and what it takes to develop judgment – often is unclear. Drawing on cutting-edge work in psychology and decision sciences, best-selling author Malcolm Gladwell will break down the components of effective decision making and discuss how organisations can build structures to support and nurture judgment. What, exactly, are experts expert at? And when do experts need help? When we build tools to support effective decision making, what should those tools be doing? This session will draw on examples from medicine, the military, sports and business to give the audience a sense of how expertise can be built.
Malcolm Gladwell, best-selling author of Outliers, Blink, and The Tipping Point
Interactive Breakout Sessions
Choose from nine interactive sessions, including:
3:05 - 3:50 p.m.
- Innovate Track: Innovative Shared-Service Business Analytics
Speaker: Carl Rajendram, Chief Executive Officer of ISM Insurance Services Malaysia
Business intelligence/business analytics success often depends on how organisations address planning, organisation, formation, skilled-resource constraints and the politics associated with BI projects. Hear how ISM Insurance Services Malaysia has transformed the entire Malaysian insurance industry by overcoming these challenges with an innovative, shared-service business analytics model. This model has allowed ISM to help the industry as a whole define industry benchmarked standards, prevent silos to fight fraud, and gain the management and skills required for continuous innovation. ISM is committed to helping its 53 Malaysian insurance and Takaful customers become more competitive, efficient and stable by leveraging its shared services.
- Optimise Track: The Rise of Analytical Performance Management
Speaker: Thomas H. Davenport, President's Distinguished Professor of Information Technology and Management at Babson College and co-author of the best-seller Competing on Analytics: The New Science of Winning
Previously confined to operational decisions in areas such as marketing and supply chain, analytics is moving rapidly into the executive suite. By taking an analytical focus on performance management and moving beyond scorecards, organizations worldwide are making strides in understanding the quantitative relationships among performance factors. This session will detail the global shift toward analytical performance management and present several examples of organisations that have adopted this approach and prospered as a result. We’ll also explore why analytical performance management isn’t more common and discuss the next frontier in this burgeoning performance management method.
- Transform Track: A Journey of Transformation in Public Service
Speaker: Tan Boon Huat, Chief Executive Director of People’s Association (Singapore)
The People's Association (PA) is the leading government agency in Singapore that promotes social cohesion, multiracial harmony and government-to-people connectivity. For nearly five decades, in tandem with the progress and transformation of Singapore as a young nation, PA has similarly undergone its own transformation. This ability to transform has helped PA keep up with and stay aligned with the changing profile, needs and demands of the citizens and community and to constantly be the bridge connecting the people and the government to ensure a united and resilient Singapore. This session will highlight the vision of the transformation, the journey undertaken, the challenges faced and the leadership required, as well as the impact on the organisation and the community.
- Innovate Track: Fraud Prevention as Part of an Enterprise Risk Management Strategy
Speaker: Derek Wylde, Head of Group Fraud Risk, Global Security and Fraud Risk at HSBC
As a leading global financial institution, HSBC recognizes the need for continually improving fraud prevention efforts to combat losses incurred in the global card market. To support this, HSBC has one of the world's leading real-time fraud detection systems as its principal solution for fraud management across its global network. HSBC also is working to extend these capabilities beyond protecting against credit and debit card fraud to providing a comprehensive approach to combating fraud across multiple lines of business and channels. These enhanced capabilities will enable the bank to monitor activity at the customer, account and channel levels, resulting in further protection against branch banking, bank transfer and online payment fraud, as well as internal fraud.
- Optimise Track: Optimise with Impact
Speaker: Cahyadi Poernomo, Chief Executive Officer of Phoenix Marketing Consulting (Australia)
With the global economic recovery looming on the horizon, how can you ensure that you are ahead of competition? Better yet, how can you revolutionise your organisation to leave competitors behind through these challenging times? Establishing a business analytics strategy is not enough. How do you foster innovation and collaboration across competing functional needs? What do you need to transform? How can you optimise to improve business performance and ROI? This session will provide you with actionable insights to practical business analytics that can be applied to your organisation. Hear lessons learnt from a seasoned practitioner.
- Transform Track: Analytic Innovation and Transformation in a Legacy Company – A Bottom-Up Approach
Speaker: Gabriel Toichoa, PhD, Director of Canada Post
Public postal administrations in most of the developed world have served their citizens for more than a century in most cases. Until recently, many of these legacy institutions have operated as government monopolies under the universal service obligation mandate. This business model has had some successes, especially in terms of providing mail services to remote locations across vast territories like Canada, Australia and Russia. However, many of these institutions have been chronic laggards in terms of using innovation to transform themselves into analytic competitors and reap the associated, sustained profitability rewards that come with analytic innovations. This session presents a bottom-up approach to analytic innovation that Canada Post has adopted – and the payoffs of this strategy.
- Innovate Track: Innovative Approaches to Managing Customer Experience
Speaker: Martin Nitsche, Vice President of the German Direct Marketing Association
The dramatic shift in customer relationships, influenced by changing patterns of consumer behavior, new media and increasing product variety poses huge challenges for all organisations. How do you grow and retain customers or cross-sell and up-sell in this environment, against the backdrop of the economic downturn? This presentation will examine innovations in utilising analytics for customer experience management, tailored marketing strategies and providing a total brand experience. - Optimise Track: Maximising Return Under Constraints with Marketing Optimisation
Speaker: David Fodor, Head of Risk and Decision Services at National Australia Bank
In the modern era of financial services delivery, the business challenge remains maximisation of return whilst at the same time minimising the cost base. After the easy wins of cost reduction are achieved, it becomes increasingly difficult to improve the cost-benefit equation. With traditional methods returning limited gains, National Australia Bank turned to SAS for help. Marketing optimisation was considered a possible solution to an issue in an area that is, at surface level, not a "marketing" activity. This session will explore an innovative use of a promising new process management technique.
- Transform Track: Transforming Health and Saving Lives with Analytics
Speaker: Hakan Nordgren, MD; Senior Advisor at the Swedish Association of Local Authorities and Regions
When patients’ lives depend on your information, accuracy, accessibility and efficiency are of key importance. It’s part of the major global challenge of providing adequate, cost-effective treatment for patients and requires a healthcare transformation. The Swedish Association of Local Authorities and Regions plays a key role in Sweden’s world-enowned health system and in European Union health policy. With analytics, they minimize potentially dangerous errors, develop best-practice preventative measures and provide high-quality healthcare while maintaining financial viability. Hear how the use of analytics helps transform and adds value to not only a national health system, but to the health and care of every patient.
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