Choose from a variety of concurrent interactive breakout sessions featuring industry experts and thought leaders sharing how they have been able to innovate, optimize and transform the way they do business.
Each session lasts approximately 45 minutes, including 15 minutes for Q&A.
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| Wednesday, 6 May | 15:15 – 16:00 |
- Bringing Patients and Doctors Together in Treating Rheumatoid Arthritis
The Medical Management Centre at Karolinska Institutet – one of Europe's largest medical universities – sought a new way to examine the evidence-based effects of treatments and lifestyle factors on patients with rheumatoid arthritis. In this session, you will learn about two Web-based applications that have been developed as proof of concept – one helps rheumatologists predict the best treatment for each patient, and the other helps patients examine factors that affect their health.
Speaker: Staffan Lindblad, MD; Director, Assistant Professor, Medical Management Centre at Karolinska Institutet
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- Transforming Sales Performance and Experience
The leadership team at Orange UK set a goal to become world-class in terms of sales performance and customer experience. To deliver that vision, the Sales Transformation Programme was created in Q4 2008, covering all key success factors: market presence, people, operations, payment and recognition schemes, multichannel experience and performance management. During this session, you’ll hear how Orange organised and delivered this major change management programme – and what lessons were learned along the way.
Speaker: Ebru Dorman, Vice President, Leader of the Sales Transformation Programme at Orange UK
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- Credit Risk Management to Become Basel II Compliant
Within their development strategy and risk management processes, Amen Bank – one of Tunisia’s main private capital banks – has embarked on an innovative risk management project. By modernising its credit risk management information systems, Amen Bank aims to conform with the requirements of Basel II, use credit scoring systems to “industrialise” its credit acceptance process, improve and optimise decision making for capital adequacy, and develop a risk management competency centre.
Speaker: Mehdi Mazhoud, Quality Control and Risks Division Manager at Amen Bank
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- Taking the Sting Out of Tax Collections
Tasked with improving the quality and effectiveness of tax administration while incurring minimal cost to the government, Lembaga Hasil Dalam Negeri Malaysia (LHDNM), or Inland Revenue Board of Malaysia, sought to collect taxes without imposing an excessive burden on the public. Hear how LHDNM achieved its goal of centralised, integrated and up-to-date information on taxpayers and collections; streamlined its processes; improved productivity and built flexible infrastructure that can accommodate more sophisticated reporting and analyses in the future.
Speaker: Dato' Dr. Mohd Shukor b Hj. Mahfar, Deputy Director General of Income Tax Malaysia (Lembaga Hasil Dalam Negeri Malaysia)
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- Data at the Heart of the Transformed Business – Tomorrow Is Closer Than You Think!
In uncertain times, the organisation that can deliver breakthrough business performance from exploitation of its data and knowledge will be the one that survives and thrives. This session will cover futuristic case studies that are closer than you may initially think, exploring business issues related to privacy, organisational change and the customer experience. We’ll also discuss the future of business intelligence and the business applications of data warehouses with extreme service levels of performance, data freshness and availability.
Speaker: Stephen Brobst, Chief Technology Officer of Teradata Corporation
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| Wednesday, 6 May | 16:15 – 17:00 |
- The Pharmaceutical Industry: Well and Truly Shaken and Stirred!
Payors, regulators and patients are all demanding a new pharmaceutical industry. At every level, the industry is being shaken and stirred! Downward pressure on the cost of medicines, an increasing regulatory burden in a more risk-averse environment, and rising expectations from better-informed patients about medicines have all joined forces to throw the industry into a virtual tizzy. From pills to service, from doctors to payors and more, the industry is buckling up for a very bumpy ride.
Speaker: Sean Morgan-Jones, Commercial Director of PharmaTimes
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- Business Growth in Tough Times – What Does It Take?
This session will cover what it takes to transform a post-bankruptcy, poorly performing business into a respected player in the asset-intensive telecommunications market. It’s the story of a post-Chapter 11 (and multiple European bankruptcies) business with a substantial fibre network, and how it has grown into a successful and respected business in just six years. We’ll discuss the critical aspects of the road to recovery and exactly what it takes from people to deliver in a tough environment.
Speaker: Lucy Woods, Chief Executive Officer of Viatel
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- Competing in Collections using SAS® Marketing Optimization
Amid the current global financial crisis, rising unemployment indicates rising delinquency – and because customers have multiple lines of credit, the collections environment has become increasingly complex and competitive. As it is for marketing, wallet share is an important concept for collections, and it’s important to reach customers before your competitors do. Hear how National Australia Bank, through its innovative application of SAS Marketing Optimisation, has marshalled its resources to reduce bad debt exposure while maintaining customer satisfaction.
Speaker: Joe Allan, Head of Data and Utilisation, Consumer Product Solutions at National Australia Bank
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- A Handful of Data, a Lot of Energy Savings
Gruppo Poste Italiane’s challenge was significant: Reach energy efficiency goals in at least 250 Poste Italiane facilities, including those with the highest energy consumption, and reduce costs and CO2 emissions. Discover how this innovative Italian postal services operator achieved these goals by understanding demand and the behaviours of different kinds of users. You’ll also hear about Poste Italiane’s plans for the future, including operations, maintenance and more.
Speaker: Luciano Blasi, Energy Manager of Gruppo Poste Italiane
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- How to Exploit Innovation to Improve Business Performance
As a company reliant on innovation, Capgemini has built a successful business on the exploitation of newly introduced business models, processes and technologies. Capgemini has implemented a robust innovation management process – one that allows it to identify, select and implement ideas that will deliver the greatest business benefit not only for the business itself, but also for clients. Hear how this process has been adopted by Capgemini and its clients.
Speaker: Dave Pepperell, Vice President, Technology Innovation at Capgemini Technology Services UK
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- Next-Level Campaign Optimisation
By considering customer-specific needs and affinities, Commerzbank takes a completely new and advanced approach toward campaign optimisation and business planning. In this session, you’ll learn how the bank applies this customer-centric approach to its standard direct marketing campaigns and see how considering multiple
campaigns simultaneously leads to even higher overall campaign results. Finally, we‘ll discuss how this procedure can be applied to any given KPI – profit, ROI, contact rate, response rate and more.
Speaker: Heiko Güthenke, Head of Customer and Business Analysis at Commerzbank AG
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| Thursday, 7 May | 13:15 – 14:00 |
- Slicing the Fat from Forecasting, Budgeting and Production
With double-digit growth in each of the last four years and a meat-processing rate of 110,000 metric tons of product each year, Grandi Salumifici Italiani is one of Italy’s leading deli meats companies. It had a need for faster sales planning and improved forecasting and budgeting. By implementing systems and practices based on historic performance and events, the business has reduced the margin for error and saved time and effort. Hear how Grandi Salumifici Italiani now uses these capabilities to support fact-based decision making.
Speakers: Armentano Raco, Director of Trade Marketing; and Alessandra Verzella, Sales Forecast Specialist, both at Grandi Salumifici Italiani
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- Yield of Dreams: Predictive Analytics Helps Define the Most Profitable Patrons
The path to profitability and growth has taken a turn for casino organisations. While gaming still brings in a healthy portion of revenue, rooms, retail, restaurants, spas and entertainment are increasingly important sources of income. As many gaming executives struggle to get a complete view of total patron spending, find out how the use of analytics has produced record revenue growth year after year for The Venetian, located in Las Vegas, Nevada (US).
Speaker: Rom Hendler, Vice President of Strategic Marketing at The Venetian Resort Hotel Casino
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- Innovation at the Speed of Life
Organisations looking to thrive in the unpredictable economic climate of the 21st century must harness a global open innovation ecosystem to deliver sustainable competitive advantage. This session will discuss the importance of embedding an innovation culture within an organisation and explore how BT uses a powerful ecosystem of partners, universities, startup companies, consumers and multinational corporations to deliver a drumbeat of innovations that enhance customers’ lives. Come and discover BT's vision of innovation at the speed of life.
Speaker: Paul Excell, Chief Customer Innovation Officer of BT Group plc
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- Basel II Crisis? What Crisis?
Hear Rui Martins dos Santos' views on the financial and economic crises, the role of Basel II and risk models, and possible solutions.
Speaker: Dr. Rui Martins dos Santos, Chief Risk Officer of Banco BPI
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- Financial Crisis: Why Banks Who Knew Their Customers Prevailed
"Know your customer" is a familiar motto among marketers since the advent of customer segmentation techniques used in direct mailing. But AXA Bank Europe’s recent experience in applying these same techniques in risk modelling shows that truly “knowing” customers can allow an organisation to align its risk strategies during periods of economic slowdown – thereby optimising profitability instead of suffering losses. Find out how AXA built this holistic view of its customers and received Basel ll certification for the quality of its risk models.
Speaker: Jean-Baptiste de Looz Corswarem, Chief Risk Officer at AXA Bank Europe
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| Thursday, 7 May | 14:15 – 15:00 |
- Fast, Granular and Connected: A New Era of Customer Insight to Increase Brand Value
Supermarkets have been among the first beneficiaries of a new generation of individual customer data provided by loyalty schemes. Today dunnhumby analyses the purchasing behaviours of more than 200 million households, providing rapid granular insight and the ability to personalise and target communications and offers. This session will explore how these vast data sets are being managed and applied to truly put the customer at the heart of the grocery industry.
Speaker: Martin Hayward, Director of Strategy and Futures, dunnhumby
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- Maintaining a Long History of Innovation
As a leading combination electricity and natural gas energy company, Xcel offers a portfolio of energy-related products and services to 3.3 million electricity customers and 1.8 million natural gas customers. In this session, you’ll hear how Xcel developed and implemented a strategy to ensure that new systems do not simply replicate what already exists, but also foster innovation and business re-engineering. We’ll also examine some of the barriers to success and how to overcome them.
Speaker: Cary P. Oswald, Managing Director, Risk Strategy and Control at Xcel Energy Inc
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- Transforming the Malaysian Insurance Sector
ISM Insurance Services Malaysia is committed to helping Malaysian insurers become more competitive, efficient and stable by providing shared business intelligence, fraud management and electronic exchange services to its 50 insurance company customers. ISM understands that the true value in its numerous industry databases is in its ability to provide insights that can be transformed into strategy. Find out how ISM is helping its customers meet various challenges and why shared services are pivotal in today’s market.
Speaker: Carl Rajendram, Chief Executive Officer of ISM Insurance Services Malaysia
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