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Las Vegas|October 27-29, 2009

General Sessions | Breakout Sessions | Workshops | Roundtables | Lunches | Talking Points

Our roundtable discussions provide a unique opportunity for you to share and gain new intellectual insight through the examination of current issues and trends in a lively, informal exchange. Roundtables will last 60 minutes, and are concurrent with workshops. Sign up for a roundtable when you .


Thursday, Oct. 29 | 1:45 – 2:45 p.m.
  • Evolving Systems and Processes to Overcome Growing Cyber Threats
    Threats in cyberspace continue to grow in sophistication and frequency. The Department of Defense detected 300 million network penetration attempts last year, up from 6 million in 2000. And no industry is immune from the financial and organizational implications of such attacks. So how do you prevent your networks from falling victim to cyber attacks?

    Learn how other organizations are addressing cyber-security challenges. Topics include:
    • How you can address "low and slow" attacks.
    • Ways to overcome the vast amounts of siloed data.
    • Moving beyond forensic actions so you can proactively predict the possibility of future attacks.
  • Examining the Effectiveness of Customer Loyalty and Reward Programs
    Throughout the hospitality industry, firms have embraced loyalty programs as the cornerstone of their customer relationship strategies. These programs provide the hotels with an opportunity to better track consumer preferences and spending, and provide incentives for consumers to increase their share of business.

    This roundtable will consider the following questions:
    • Does loyalty program membership significantly affect attitudinal and behavioral loyalty?
    • Do these effects differ based on the consumer’s current progression toward a reward?
    • What types of reward schedules are most effective in driving attitudinal and behavioral loyalty?
    • Are loyalty programs equally effective across brand profiles?
    • Do certain consumer characteristics influence attitudes toward loyalty programs?
  • Making Decisions Based on Solid Evidence
    Educators and administrators must have an accurate picture of district information to draw insightful conclusions and make critical data-driven decisions that improve student performance. Join us to hear how SAS can give you the power of predictive analytics and help you put the right resources in the right place when it’s needed and not after the fact.
  • Social Network Analysis Goes Where Traditional Detection Techniques Miss
    Fraud continues to be a growing problem across industries and across various lines of business. Fraudsters of all kinds continually change tactics, focus on different channels and aspire to new types of attacks that traditional fraud management strategies were just not designed to address. Few organizations have strong, enterprisewide fraud management programs that can monitor customer behavior across all contact channels and link similar entities together in a network to identify attacks where more than one individual is involved. Discussion led by Chris Swecker, Principal at Chris Swecker Enterprises.
  • Tracking the Stimulus and Understanding the Smart Grid Initiative
    Stimulus funds and the Smart Grid Initiative are two of the hottest topics floating around the US currently. However, most folks do not understand what is happening and how it can affect their business. This roundtable will lay a foundation of current events as related to stimulus funding and the Smart Grid Initiative, provide insight from folks who are tracking these initiatives for their businesses and explore the potential technology that could be born from these initiatives.

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