Las Vegas|October 28 - 30, 2008

Wednesday | Thursday | Presenting Organizations

Select a session below session for a detailed description:

Sessions: Thursday, Oct. 30
1:15 - 2:00	The Other 21 People on the Team: Where Are Your Advanced Modeling Techniques Most Likely to Fail?	Looking Beyond Slots and Cards for Data	Destination: Customer Insight
	Accelerating Merchandising with the Consumer in Mind Through Global Merchandising Processes		Credit Risk Management
2:15 - 3:00	Knowledge Storm: Getting Business Executives on Board with Analytics and Data Strategies		Survive and Thrive in an Uncertain Economy
	Fraud as part of an Enterprise Risk Management Strategy		Competitive Advantage: Exploring Price Optimization
3:15 - 4:00	The On-Demand Generation	Analytics at American Express – Driving Merchant Value	Triangulating Customer Retention Efforts
	Transforming Retail into a Customer-Centric Enterprise		The Big Bang in Business Intelligence

Competitive Advantage: Exploring Price Optimization
To protect its business in a fiercely competitive market, Spaipa S/A – one of the largest producers and distributors of Coca-Cola in Brazil – relies on analytics and BI to improve performance and win customers. Learn how Spaipa is spearheading innovation in its industry by using business analytics to transform business processes and inform every move the company makes, from commercial management to price optimization to customer management and more.

Speaker: Neuri Pereira, Vice President of Marketing and Sales, Spaipa S/A

About The Speaker
Neuri Frigotto Pereira, master in strategic administration, is the Sales, Marketing and IT Vice President at SPAIPA S.A. – a Brazilian Coca-Cola bottler. She has great experience in finance, accounting, mergers and acquisitions, sales, marketing and in IT with special focus on business strategies. During her career, she has received many awards, including The Financial Executive of the State of Paraná (in Brazil) in 1998. She holds a degree in accounting science, and as a master, many of her papers have been published in the strategic and information areas.