Las Vegas|October 28 - 30, 2008
Wednesday | Thursday | Presenting Organizations
Select a session below session for a detailed description:
Transforming Retail into a Customer-Centric Enterprise
Retail marketers must emphasize customer-centricity by going beyond mass market mediums to deliver personalized communications to their most valuable customers. With the advent of pervasive Web access, these communications are no longer limited to e-mails that stop at the customer’s inbox. Today’s direct communications are morphing into two-way dialogues that span the entire shopping process to facilitate a more rewarding and convenient customer experience. Attend this session to find out how today's leading retailers combine enterprise data management, advanced analytics, campaign management, customer interaction management and real-time interaction to better connect with consumers.
Speakers:
- Corey Bergstrom, Director of Marketing, Cabela's
- Larry Wadford, Sr. Director of Marketing, Office Depot
- Aaron Cano, Vice President of Customer Knowledge, 1-800-FLOWERS.COM
- Jeff Levitan, General Manager, Customer Intelligence Practice, SAS (moderator)
Corey Bergstrom is the Director of Market Research and Analysis at Cabela's. His group provides market research, data management and advanced analytic support to the Cabela’s enterprise in order to provide insights to key decision makers throughout the company. His group also manages the company’s loyalty program.
For almost 50 years, Cabela’s has provided outdoor enthusiasts with the gear they need to enjoy the outdoor lifestyle. Cabela’s dedication to the customer experience has earned them the title of “World’s Foremost Outfitter” with their wide selection of products and expertise on how to use them. Cabela’s multichannel approach allows customers to choose between retail stores, catalogs or the Internet.
Prior to joining Cabela’s in 2004, Mr. Bergstrom worked for Lands’ End, Carlson Marketing Group and Footlocker.com leading various database marketing and advanced analytics teams.
Larry Wadford is the Senior Director of Loyalty and Direct Marketing for Office Depot. In this role, he oversees the Company’s initiatives for driving customer acquisition and retention, along with programs designed to increase customer share of wallet.
Wadford is also responsible for the Company’s highly successful customer loyalty program, Worklife Rewards, as well as a myriad of campaigns utilizing more than 100 million pieces of direct and email marketing.
Prior to joining Office Depot in 1999, Wadford spent six years in senior merchandising roles at Circuit City, and at a private equity start-up company.
Aaron Cano, Vice President of Customer Knowledge, 1-800-FLOWERS.COM Inc. As the Vice President of Customer Knowledge, Aaron Cano leads a group that provides knowledge about customers to solve business problems and to increase business performance. The group also acts as an advocate for the information-based business system.
Prior to joining 1-800-FLOWERS.COM in 2002, Cano spent 14 years at JP Morgan leading various database marketing and knowledge teams.
During his career spanning more than 25 years, Jeff Levitan has held executive-level positions and guided the strategic direction of some of the most successful companies in retail, consumer products, pharmaceutical, banking, telecommunications and e-commerce industries. Prior to his appointment as General Manager of SAS' Global Customer and Retail business, he was Chief Operating Officer of Veridiem, which SAS acquired in 2006.