Las Vegas|October 28 - 30, 2008

Wednesday | Thursday | Presenting Organizations

Select a session below session for a detailed description:

Sessions: Wednesday, Oct. 29
1:30 - 2:15 Carnival Cruises Along with the Power of Customer Analytics Improving Demand Planning and Managing Change at the Union Pacific Railroad
Driving Greater Intelligence Through Integration Managing Transformation Through the Integration of People, Process and Technology
2:30 - 3:15 Corporate Values or Brand Reputation: What Drives Enterprise Sustainability? Leading and Succeeding with Analytics Fraud and Financial Crimes
Leveraging Assets Through an ERP Implementation Distribution Effectiveness in Financial Services - "Who's in Your Network?"

Improving Demand Planning and Managing Change at the Union
Pacific Railroad

In 2004, the Union Pacific Railroad was faced with a perfect storm of rising demand for services from six separate business units within a transportation network that was already heavily utilized. In order to meet customer expectations and surpass operating requirements, Union Pacific Railroad implemented a time series-based demand forecasting process for approximately 10 million annual shipments.

This session will follow a case study format of how a time series forecasting system was implemented at Union Pacific. Hear demand planning best practices and common implementation mistakes, and learn how the company managed change through the creation of a new demand planning process. Within two months of implementing a new forecasting solution, Union Pacific experienced a 30 percent improvement in accuracy, supporting the customer satisfaction goals to consistently ship to the right location, at the right time and with the required resources.

Speaker: Chad Storlie, Business Director, Premium Intermodal Sales, Union Pacific Railroad

About The Speaker
Chad Storlie has held previous positions at Union Pacific supervising and designing the Intermodal Gate Reservation system, which books freight reservations, and as the Asset Director of 23,000 rail-owned containers, designing and implementing a statistical forecast process.

He has also worked for General Electric in marketing roles in the Transportation Systems and Aircraft Engine Divisions. Storlie began his career as a US Army officer in a variety of roles.