Las Vegas|October 28 - 30, 2008

Wednesday | Thursday | Presenting Organizations

Select a session below session for a detailed description:

Sessions: Thursday, Oct. 30
1:15 - 2:00	The Other 21 People on the Team: Where Are Your Advanced Modeling Techniques Most Likely to Fail?	Looking Beyond Slots and Cards for Data	Destination: Customer Insight
	Accelerating Merchandising with the Consumer in Mind Through Global Merchandising Processes		Credit Risk Management
2:15 - 3:00	Knowledge Storm: Getting Business Executives on Board with Analytics and Data Strategies		Survive and Thrive in an Uncertain Economy
	Fraud as part of an Enterprise Risk Management Strategy		Competitive Advantage: Exploring Price Optimization
3:15 - 4:00	The On-Demand Generation	Analytics at American Express – Driving Merchant Value	Triangulating Customer Retention Efforts
	Transforming Retail into a Customer-Centric Enterprise		The Big Bang in Business Intelligence

The Big Bang in Business Intelligence
"Operational business intelligence" describes solutions that use business intelligence to drive and optimize business operations on a daily or intraday basis, allowing real-time decision making. Theoretically, operational business intelligence enables one to react faster to business needs and to anticipate business problems before they become major issues.

Today, operational business intelligence is moving beyond theory. There is now direct evidence demonstrating that when operational business intelligence and enterprise data warehousing are used together, the result can add millions in revenue to the bottom line. This session will explore this evidence, including the current trends and technologies that can help your organization achieve impressive results and minimize risk. Real-world examples will be included.

Speaker: Dan Holle, Chief Technology Officer, BI Solutions, HP